Core Beliefs & References

Frank Financial Concepts, Inc Core Beliefs Related to Financial Planning & Money Management


  1. We believe asset allocation* is key to maximizing returns while minimizing risks
  2. We believe asset allocation dictates risk and return
  3. We believe unemotional, active management of assets can, over the long term, out-perform passive indexing management
  4. We believe exceptional performance requires concentrated risks
  5. We believe that understanding risk is more important than understanding return
  6. We believe the pain of losing money is stronger than the happiness of making money
  7. We believe financially informed and educated clients are happy clients
  8. We believe long term growth of assets is more important than a quick profit
  9. We believe a financial plan is the key to long-term financial success
  10. We believe in proprietary tactical money management services



References available upon request.  The Firm's ADV form (Disclosure Statement) also available upon request.


*Asset allocation does not assure or guarantee better performance and cannot eliminate the risk of investment losses.


Tactical allocation may involve more frequent buying and selling of assets and will tend to generate higher transaction cost.  Investors should consider the tax consequences of moving positions more frequently.